Turkish underwear manufacturer ALTIN MAKAS has requested that Burgeni create a stylish and simple underwear collection for INTERVIEW, the dynamic brand of SARAR, one of Turkey’s most respected men’s clothing brands.
Method: The underwear collection for SARAR and its sub-brand INTERVIEW featured two distinct themes. The first, “BASIC” was characterized by style and simplicity, with high-quality fabrics combined with small details. The second, “VINTAGE” was inspired by the 2014 fashion trends and featured horizontal and vertical stripes.
The balanced use of typography, graphics, and color and pattern combinations on the waistbands of the collection’s products resulted in a 2014 Men’s Underwear Collection of 75 products with color variations for the manufacturer.