Client
SIMPLE Clothing / France
Year
2020
Project Focus
Brand Creation, Logo & Visual Identity, Apparel Design & Manufacturing
SIMPLE Clothing: Branding, Apparel Design and Manufacturing
SIMPLE was founded with a vision to provide accessible and high-quality apparel to the local market.
We worked closely with SIMPLE to explore the French apparel market and envision the brand’s future. We took on the entire brand process, from brand identity to manufacturing, to deliver a comprehensive turnkey solution that brought their vision to life.
We worked closely with SIMPLE to explore the French apparel market and envision the brand’s future. We took on the entire brand process, from brand identity to manufacturing, to deliver a comprehensive turnkey solution that brought their vision to life.
Process:
“Stage 1: Branding / Stage 2: Collection and Production / Stage 3: Manufacturing”
Stage 1: Branding
■ Market Analysis: We conducted a comprehensive market analysis to understand the needs of the French apparel market and identify target audience, competitors, and trends. This analysis informed our marketing strategies. ■ Brand Identity: We developed a brand identity that resonated with SIMPLE’s target audience and helped them connect with them. This included developing a logo, emblem, and tagline that were both visually appealing and memorable, and that reflected the brand’s values. ■ Market Entry Strategy: We developed strategies to help SIMPLE achieve its goals based on the findings of our comprehensive analysis. ■ Process Planning: We developed a process plan that outlined the steps involved in bringing the brand to life.Stage 2: Collection and Production
■ Determination of the Design Language: We created inspiration boards to establish the overall design style and drew sketches in the style and product group requested by the brand. ■ Collection Preparation / Product Design: After determining the product groups and the number of collection products, we designed clothing that was compatible with the created design language and marketing strategy. We prepared the final files before production and made them ready for production.Stage 3: Manufacturing
■ Management of the Production Process from Start to Finish: We managed the production process of the brand products created by Burgeni, from brand identity, collection, and designs to start to finish. ■ Turnkey Solutions: We concluded the project by conducting a comprehensive study from brand idea to design and strategy, from production to logistics.
* This project page features images and videos sourced from SIMPLE CLOTHING’s website and social media accounts. While these visuals have been edited, proper credit is given to the original source. We encourage you to follow the original content creator for more outstanding content.
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