Process:
“Stage 1: Branding / Stage 2: Collection and Production / Stage 3: Manufacturing”
Stage 1: Branding
■ Market Analysis: We conducted a comprehensive market analysis to understand the needs of the French apparel market and identify target audience, competitors, and trends. This analysis informed our marketing strategies.
■ Brand Identity: We developed a brand identity that resonated with SIMPLE’s target audience and helped them connect with them. This included developing a logo, emblem, and tagline that were both visually appealing and memorable, and that reflected the brand’s values.
■ Market Entry Strategy: We developed strategies to help SIMPLE achieve its goals based on the findings of our comprehensive analysis.
■ Process Planning: We developed a process plan that outlined the steps involved in bringing the brand to life.