Client
RICH DEVIL
Year
2010
Project Focus
Apparel Design & Project Management
Reviving Success from Forgotten Fabrics: Rich Devil’s Last Collection | 2010
Maat Creative was commissioned to evaluate a large quantity of cut and near-scrap fabric that was at risk of decay in the warehouse for its defunct brand, Rich Devil. The project was carried out to evaluate the fabric and sell it, thereby minimizing the Maat Creative’s loss.
Method: Taking into account the colors of the 100% cotton supreme fabric dyed with previously colored thread, a concept was developed in line with the 2010 design trends to ensure the rapid sale of the products. Printing, embroidery, and label designs were quickly developed as production samples to prevent the risk of decay as the fabrics were cut and waiting in the warehouse.
Method: Taking into account the colors of the 100% cotton supreme fabric dyed with previously colored thread, a concept was developed in line with the 2010 design trends to ensure the rapid sale of the products. Printing, embroidery, and label designs were quickly developed as production samples to prevent the risk of decay as the fabrics were cut and waiting in the warehouse.
Result: The entire production quantity planned according to the fabric stock status was sold wholesale through the prepared sample within the first week. The collection, which was prepared to save the cost of the fabric, brought high profitability with success above expectations. The collection was Rich Devil’s last collection.
This project, which was planned and implemented quickly and efficiently, helped to minimize the customer’s loss. The success of the project ensured customer satisfaction and made the brand’s last collection the best-selling collection.
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